New Episodes Launch Each Wednesday!
Nov. 10, 2021

The Impact Of Purpose-Driven Design + Branding With Eric Ressler

The Impact Of Purpose-Driven Design + Branding With Eric Ressler

When you’re striving to create an impact with your venture, you need to have consistency in presenting your business. Having purpose-driven design and branding is key to effectively communicating what you’re doing and how your customers can lend a...


When you’re striving to create an impact with your venture, you need to have consistency in presenting your business. Having purpose-driven design and branding is key to effectively communicating what you’re doing and how your customers can lend a hand. So how do you do that? Today’s guest has the answers you need! Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. He joins Corinna Bellizzi to discuss the importance of having a clarity of purpose in the social impact space. Eric shares tips on how you should go about building your brand and constructing your website to optimize your reach. Tune in and get great insight to help you care better!

 

About Eric Ressler

Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real world change by helping them nail their impact story, build brand awareness, and inspire action.

 

Guest LinkedIn: https://www.linkedin.com/in/cosmiceric/

Guest Website: https://designbycosmic.com/

 

Timestamps: 

0:00 - Introduction

2:16 - How Cosmic started and its mission on social impact

4:53 - Social impact organizations

8:29 - Separating genuine companies from greenwashing and purpose-washing organizations

11:21 - Fairtrade certification

15:28 - Snickers, TOMS Shoes, Bombas socks, and Patagonia

24:35 - Optimizing marketing dollars

28:07 - Investing money on digital media

31:17 - Building a coherent resonant brand in the modern age

38:52 - Maintaining a real legacy

41:29 - Avoiding a state of apathy

43:38 - Cosmic’s mission on creating a healthy working environment

47:32 - Conclusion

 

Join the Care More. Be Better. Community! (Social Links Below)

Website: https://www.caremorebebetter.com

YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg

Instagram:  https://www.instagram.com/CareMore.BeBetter/  

Facebook:  https://www.facebook.com/CareMoreBeBetter 

LinkedIn:  https://www.linkedin.com/company/care-more-be-better  

Twitter: https://twitter.com/caremorebebettr  

Clubhouse: https://www.clubhouse.com/club/care-more-be-better  

~Join us live each week for open conversations on Clubhouse!~

 

Support Care More. Be Better: A Social Impact + Sustainability Podcast

Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!